The company’s choice to promote initiatives supporting the less fortunate ones, caring for the territory and for future generations is the perfect expression of the values inherited from the Founder. As a tribute to him and to continue his mission, over the years, we have launched many initiatives to cater to local and global needs.

The Group has invested in Social Responsibility and has launched various projects that are consistent with its business, in partnership with non-profit organisations that share the same vision as the company. Long-term projects with transparent goals and results achieved.

The activities promoted since 2003 with the Chicco brand and since 2012 with the PIC Solution brand aim at giving tangible help to the less fortunate, to ensure better life conditions:

  • support to children in need both in Italy and abroad
  • right to health for the needy, both in Italy and in the poorest regions of the world





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