Prénatal’s stores and megastores in the Milan area, together with Unicef and the Local Health Authority in Milan, have joined the Baby Pit Stop project, i.e., areas within the stores and public spaces where mothers can breastfeed and change their children.
Alongside this project, a competition was launched in April 2011 for young designers to create the ideal Baby Pit Stop, with the aim of promoting these spaces in other stores.


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