Chicco has always been wherever there's a baby. And above all wherever there’s a baby who is denied the security and serenity of a family. Chicco is well aware, in fact, that a good parent-child relationship provides the foundations for happiness, especially when they grow up.
Happiness which the 30,000 children living in difficult or inexistent family situations in Italy also have a right to.
Chicco has been collaborating for over 10 years with the Ai.Bi.
Association, Friends of Children, an international humanitarian organization that defends the rights of minors and their fundamental rights to have a family. And happiness. The dream?
To give every child the chance to spend his childhood in the warm arms of a real family. The effort and commitment shown by Chicco over the years has been constructive. Tangible. Effective. The 5 family homes opened has made it possible to provide assistance to children and, above all, guarantee them medical care, sporting and recreation activities, educational support and psychological and social care. It has sustained the needs of foster families. It has promoted the culture of fostering at various levels as the best solution to solve the problem. And above all, it did so in an consistent manner.
With passion and enthusiasm, year after year. Result after result. This result also saw the participation of Gommottino, today’s symbol of personal commitment to supporting the emergency abandonment situation. It is a small object of outstanding value which has now become a symbol of solidarity and social responsibility.
If you buy a Gommottino from any of the Chicco shops throughout Italy, you will contribute to bringing specks of happiness to many children whose rights in this sense, for a variety of reasons, seem to have gone astray.
Because happiness is like a seed, it starts with little things, like a smile, and will continue to grow if we are able to care for and nurture it.

www.chicco.com/Solidarietà