Between 2002 and 2009, it was chosen seven times by American judging panels as the “children’s product of the year”, a veritable record that again confirms the leadership of Boppy on the American market. With a spontaneous awareness of 83%, the trademark acquired by the Artsana Group in 2008 is the market leader in the U.S. for nursing pillows and is among the top ten most well-known brands of early child care.
Before this pure genius idea of Susan Brown, company founder, came to be, the nursing pillow market did not even exist but was able, in just a few years, to change the habits of American mums: 98% of the parents who use them states, in fact, that they can no longer do without it.
Boppy is now aiming to repeat this success in Europe, where it began being sold following acquisition by the Artsana Group.
And if well begun is half done, we can most certainly say that soon European mummies too will choose it as their favourite product.

http://www.boppyworld.com/